UgliVentures: Marketing for StartUps

Ep. 60: The Importance of Differentiation

January 17, 2022

Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?  

Being the first at something is a big deal.  It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business. 

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