Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?
Being the first at something is a big deal. It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business.
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