UgliVentures: Marketing for StartUps

Ep. 91: 3 Ways That CAC-LTV Ratio Can Help Your Startup Grow

September 1, 2022
One of the most important metrics to understand for your start-up is the Client Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio. The CAC to LTV ratio is the formula that will tell you exactly how much you can/ should be spending to on marketing to bring in new business. If your ratio is low, it could mean that you could be wasting money in the long term.
Let's start by understanding this.

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